Privacy Policy
Who We Are
This website is operated by Darling Mellow Ltd, a company registered in England and Wales. Our website address is https://darlingmellow.co.uk. Our contact email is mellow@darlingmellow.co.uk.
We are registered with the Information Commissioner’s Office (ICO). Our registration number will be displayed here once confirmed.
Darling Mellow is a UK parenting and home education platform. We take your privacy seriously and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What Data We Collect and Why
Newsletter and Email Signups
When you subscribe to our newsletter, take our quiz, or download a free resource, we collect your email address and, optionally, your first name. We use this data to send you our weekly roundup, welcome email sequence, and occasional updates about new content and products. The lawful basis for this processing is your consent. You can unsubscribe at any time using the link in every email.
Quiz Results
When you take our Parenting Style Quiz, we collect your answers and email address (if provided). Quiz answers are used to generate your result and are not shared with any third party. The lawful basis is your consent.
Community Forum
When you register for our community forum, we collect your email address and display name. Your posts and replies are visible to other registered members. The lawful basis is your consent and our legitimate interest in providing a community space.
Members Portal and Shop Purchases
When you purchase a product from the Mellow Store, we collect your name and email address. Payment is processed securely by Stripe. We do not see or store your full card details. Stripe handles all payment data under their own privacy policy. The lawful basis for processing purchase data is the performance of a contract (delivering the product you bought).
Comments
If you leave a comment on a blog post, we collect the data shown in the comment form along with your IP address and browser user agent to help with spam detection. The lawful basis is our legitimate interest in preventing spam.
Cookies and Analytics
We use cookies on this site. Essential cookies are required for the site to function (login sessions, cookie consent preference, shopping cart). Optional cookies include Google Analytics (to understand how visitors use our site) and Google AdSense (to display relevant advertisements). You are asked for consent before any optional cookies are set via our cookie consent banner. For full details, see our Cookie Policy.
Affiliate Links
Some posts contain affiliate links via the Awin network. When you click an affiliate link, Awin may set cookies on your device to track the referral. Awin processes this data under their own privacy policy. We receive anonymised commission reports but do not receive any personal data about you from Awin.
Google AdSense
We use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting adssettings.google.com. AdSense cookies are only set if you accept optional cookies via our consent banner.
Who We Share Your Data With
We only share your data with the following third parties, and only as necessary to provide our services:
Stripe processes payments for shop purchases. They receive your payment details directly. Stripe Privacy Policy.
MailPoet manages our email list and sends newsletters. Your email address and name are stored within our WordPress database and processed by MailPoet’s sending service. MailPoet Privacy Policy.
Google Analytics receives anonymised usage data about how visitors interact with our site. No personally identifiable information is sent. Google Privacy Policy.
Google AdSense may use cookies for ad personalisation. Google Privacy Policy.
Awin tracks affiliate link clicks using cookies. Awin Privacy Policy.
We do not sell, rent, or trade your personal data to any third party. We do not share your data with anyone not listed above.
How Long We Keep Your Data
Email subscribers: Until you unsubscribe, at which point your data is deleted within 30 days.
Community members: Until you request account deletion.
Purchase records: 6 years from the date of purchase, as required by UK tax law.
Comments: Indefinitely, unless you request deletion.
Analytics data: Google Analytics retains data for 26 months by default.
Cookie consent preferences: 1 year.
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
Right of access: You can request a copy of all personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate data.
Right to erasure: You can ask us to delete your personal data. We will do so unless we have a legal obligation to retain it.
Right to restrict processing: You can ask us to stop processing your data in certain circumstances.
Right to data portability: You can request your data in a machine-readable format.
Right to object: You can object to processing based on legitimate interest.
Right to withdraw consent: Where we rely on consent, you can withdraw it at any time.
To exercise any of these rights, email us at mellow@darlingmellow.co.uk. We will respond within 30 days.
Children’s Privacy
Our website is aimed at parents and adults. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it immediately.
Data Security
We use SSL/HTTPS encryption across our entire site. We have security headers in place including HSTS, Content Security Policy, and X-Frame-Options. Access to personal data is restricted to the site administrator only. We use strong passwords and keep all software up to date.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.
How to Complain
If you are unhappy with how we have handled your data, please contact us first at mellow@darlingmellow.co.uk and we will do our best to resolve the issue.
If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO):
Website: ico.org.uk/make-a-complaint
Phone: 0303 123 1113
This policy was last updated on 12 April 2026.